Apeejay School of Management (ASM) – New Delhi

PGDM (Customer Relationship Management)

Customer Relationship Management (CRM) todayhas evolved as a key element of a firm’scompetitive strategy. This initial informationenables the firm to target customers withcustomized offerings, personalized communicationand deliver higher level of satisfaction. Over time ityields strong customer loyalty –paving way tolifetime relationship. CRM helps businesses usetechnology and human resources to gain insight intothe behavior of customers and the value of thosecustomers.

World over, CRM is a fast growing industry. Banksand Financial services companies, among others,are employing customer relationship manager inhuge numbers. This is a rapid growth job profile –where professional managers help organizationscultivate relationships with its institutional.

Objectives: The Post Graduate Diploma in Management (CRM) aims to:
• Impart fundamental management skills as well as in depth knowledge in specialized areas of business management.
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• Offer super specialization in the area of Marketing, in the form of CRM.
• Prepare for managing customer operations for financial services, banks, telecom, airlines, hotels, pharmaceuticals, health care, retailing etc.

Eligibility: Bachelor’s Degree or equivalent (10+2+3) in any discipline with minimum 50% aggregate marks from a recognized Indian or Foreign University. Candidates in their final year of the Bachelor’s degree are also eligible to apply.

Admission Procedure: Apeejay School of Management considers CAT score for its PGDM programme and CAT / MAT / XAT / GMAT scores for admission to its specialized PGDM programmes: PGDM–CRM and PGDM-IB. The admissions are based on the following parameters:
. Graduation / Post Graduation degree percentage
. CAT / MAT / XAT / GMAT admission test score
. Group Discussion and Personal Interview performance

Application Deadline: 15th February, 2010

Application Form: For online Application Form Click www.apeejay.edu/asm/doc/Application%20form.pdf

Contact:
Apeejay School of Management (ASM)
Sector-8, Institutional Area,
Dwarka, New Delhi

Email: asm.dwk.del(AT)apj.edu

Contact Numbers: 011-25364523, 25363979/80/81