National Conference Samriddhi 2010 at Goa Institute of Management

Samriddhi is an annual National conference organized by Goa Institute of Management addressing issues touching various spheres of development and striving to find practical and viable solutions. Samriddhi 2009 explored different facets of Social Entrepreneurship, its feasibility, various challenges faced, and benefits reaped through a two-day national conference with informative discourse by experts followed by an open forum and panel discussions.

Aim : Samriddhi 2010 aims to look at “Social Media & Business”. Social networks bring together people with similar interests and provide users with an opportunity to interact and express opinions. They provide platform to discuss products, services, problems and solutions. From jobsites, coffee shops and association meeting these conversations are now increasingly taking place online. Social media allows you to go to where your customers are, and find out what they are saying.

Focus of the conference : Growing impact of social networking on the success/failure of products & services and how social media has changed the business outlook.
The positive and negative sides of this growing trend.
Exploring how the traditional businesses are adapting to this new wave of constant consumer interaction, and how the Social Media Service companies are helping them.
Means of measuring the financial implications, of growth of social networking and social media, on businesses.
Exploring the future trends in this sector.
Opportunities and learning for students as well as corporates, in the efficient and effective use of Social Media.

Session Details : Samriddhi 2010 –Social Media and Business – is scheduled to be held in the last week of August, 2010 with three sessions on Day 1 and a pan-India B-school competition & concluding session on Day 2. The session details are as follows:

Session 1: Introduction to social media and its impact on traditional and emerging business models.

This session will focus on understanding and clarifying the exact meaning of Social Media. It will also give a peek into the tools that corporates are adopting for using social media to their advantage.

Session 2: Virtual value chains – and transformation of business from brick to click.

This session will give an insight into the trials and triumphs of companies that have built their whole value chains around and with the help of social media. These companies also provide their services to the traditional business set-ups. Focus would also be on brick-to-click transformation of the existing businesses. We’d get a chance to explore how the corporate are modifying their strategies to tap into this virtual media channel.

Session 3: Traditional Vs Social Media They say, “Old is Gold”. And yet, Social Media has been a welcoming as well as rewarding change in the way we do business.

This session will focus on how Social Media fared against the Traditional Media. The already established and still growing arena of blogging as well as social networking sites have changed the way business processes are executed today. Be it the PR activities of any company or the recruitment process a lot has changed since Social Media came in vogue. While the benefits of reaching the masses with just a click are enormous, there are several socially, economically, and politically adverse effects too of social media.

Session 4: Social Media Plan competition

In this session, the final round of a pan-India B-school & top graduation school competition, in the format of paper presentation/design of a marketing campaign using social networking and social media tools, will take place. Three of the honorary speakers would be the judges of this competition, whose initial entries and preliminary rounds would be held online.

Session 5: Financial implications of Social Media and the future trends – the way ahead
A revolution that social media has been, it can’t not have financial implications for different businesses. This session will explore the financial aspects related to the impact on businesses; be it the profit due to the efficient use of social media, the expenses related to the tapping of social media channels, or the loss due to the lessening impact of traditional communication channels. The session would also expose us to some new social media channels that are now being adopted by most industries. An example of this is increasing use of smart phones for B2B and B2C connectivity.

Conference Dates : 28th and 29th, August’10

Email : saloni.sisodia09(AT)gim.ac.in / bhaskar.jindal09(AT)gim.ac.in

Contact Number : +91-9769196239 / +91-9763397006