MICA Mudra Institute of Communications Admissions

Executive Post Graduate Diploma in Management (Communications) 2008-2009 from Mudra Institute of Communications, Ahmedabad (MICA)
MICA introduces a new Post Graduate level programme (AICTE Approved) which is aimed at creating exceptional managers who will bring new communications management perspectives through innovative thinking and are ready to take leadership positions in the Indsustry.

Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad - 380 058, Gujarat, India
Tel. : +91 2717 237946 to 51 and 308250
Fax : +91 2717 308349.
Email: pgpcmx@mica.ac.in
Website : www.mica-india.net

Executive Post Graduate Diploma in Management (Communications) 1st Batch: 2008-09.

Program Design:
Post Graduate Programme in Communications Management for Executives (PGPCMX) is a 15 month full time residential programme which focuses on unique career domain areas such as
RETAIL COMMUNICATIONS MANAGEMENT
DESIGN COMMUNICATIONS MANAGEMENT
MEDIA, EVENTS AND ENTERTAINMENT MANAGEMENT
Compulsory Global Immersion, Industry Interships and Rigorous Dissertaion are other highlights of the programme. The proposed programme intends to link work experience of the participant to the desired acaemic domain.

Participants of this programme will be awarded Excutive PGDM (Communications) on successful completion of the programme.

MICA now offers the “Executive Post Graduate Diploma in Management (Communications)” for young aspirants with work experience.

MICA, India’s premier Communications Management school has been on the forefront of academic innovation and excellence in the areas of Communications Management since 1991. MICA is now launching the new flagship programme for participants with work experience. The new Executive Post Graduate Programme in Communications Management (PGPCMX) is designed uniquely to suit the requirement of the industry which needs qualified professionals at middle and senior level. The programme is unique in its approach and focuses on exciting and upcoming industry sectors like Retail, Design, Media, Events and Entertainment. The objective of the programme is to create talented managers ready to bring in innovative thinking in the organizations at the middle management roles. In devising this programme, MICA has responded to the expressed need of the various industry sectors for thought leaders in middle level management. The course is so designed that the participants will gain management perspectives through a unique pedagogy of experiential learning and stimulating peer interaction. The programme offers a unique opportunity to learn and exchange of ideas with a distinguished faculty and industry practitioners.

Focus on the specific role and domain that a participant is interested in pursuing is the unique aspect of this programme. The customized approach thus ensures: a) A specific role woven around a defined context and domain focus b) A blend of theory and practice through an integrated teaching-learning process c) Addressing new and upcoming domain areas of Retail, Design, Media, Events & Entertainment.

Positioning and Philosophy:
The course caters to specific industry requirements as it combines focused domain expertise with a communications management perspective. The programme will have a unique model of combining industry internships with a comprehensive dissertation which gives the participant a holistic approach towards contemporary business environment. The PGPCMX is best suited for working professionals to add value to their careers in a short time. The programme is rigorous, intense and will encourage learning beyond classroom discussions and the focused process will prepare participants to analyze situations quickly and apply skills to real business situations.

Duration and nature: 15 months, full time, residential --12 months campus component including the Global Immersion Module. --3 months Industry Internship

Eligibillity:
Minimum Bachelor's degree in any discipline from a recognized University in India or abroad.
Minimum Work Experience of 3-5 years after Graduation.
A valid GMAT socre, or CAT/XAT scores of last two years.

Admission Process:
Application form can be downloaded from MICA website. Fill in the form, giving details of past academic performance, work experience, extra-curricular activities along with GMAT/CAT/XAT scores. Send your application with a processing fee of Rs.1500/- by a Deman Draft favouring 'MICA' and payable at Ahmedabad.

Selection Process:
Based on the applications, select candidates will be called for the admissions process at MICA campus consisting of the following:
A) MICAT: Specially designed MICA Admission Test
B) Group Exercise and
C) Personal Interview.

Global Immersion:
A one month global immersion programme would be a compulsory component of this course. Participants will study at any of our international partner institutions.
MICA has International collaborations with following Universities:
Florida State University, USA, University of Texas–Pan American, USA, University of Central England, Birmingham, UK, London College of Communication, UK, Anglia Ruskin University, UK, University of East London, UK, Southampton Business School, UK, University of Westminster, UK, ESCEM, School of Business and Management, France., Nanyang Technological University, School of Communications, Singapore, Vietnam Marcom, HCM City, Vietnam, University of Asia and the Pacific, Manila, Philippines., University of Regina, Canada, Universidad ESAN, Peru, and Griffith University, Queensland, Australia.
MICA is also a Fulbright Affiliate Institute as well as an approved and accredited partner of the Chartered Institute of Marketing, UK. These collaborations focus on faculty and student exchange and joint research.

Industry Internship:
Three month industry internships are specially designed to give participants a hands on exposure to the relevant domain areas and will keep them abreast about latest happenings in the corporate world. They will be assigned special mentors and in the end they will do a comprehensive project with that particular company.

Programme Fees:
Tuition Fee: Rupees Four Lac
Global Immersion: Rupees One Lac Fifty Thousand
Other Costs: Rupees Two Lac
It includes: - Boarding, - Food, - Internet, - Study Material - Miscellaneous.

Important Dates
Form Availability- 25h January, 2008 to 25th Feb, 2008
Last date for Form Submission- 3rd March, 2008
Date for MICAT, GE and PI- 15th and 16th March, 2008
Final Shortlist- 18th March, 2008
Programme Commence- 24th March, 2008

For more details please write to:
Prof. Hemant Trivedi
Chairperson,
Post Graduate Programme in Communications Management for Executives(PGPCMX)
MICA, Shela, Ahmedabad - 380 058, Gujarat, India
Tel: +91 2717 308250 , Fax: +91 2717 308349
Email: pgpcmx@mica.ac.in
www.mica-india.net